Jim Cecere is a true Finger Lakes Region entrepreneur. He owns three area businesses: Pastel in Victor, Vinifera in Geneva and Finger Lakes Goods, also in Geneva. Finger Lakes Goods provides hundreds of locally-made products from small businesses around the region. Cecere shares a little about his different enterprises and the importance of shopping local.
How did your shops in Geneva and Victor get started as businesses, and what was your inspiration?
After spending more than two decades in finance and corporate roles, I felt compelled to begin a new chapter that would not only be meaningful but also contribute positively to my community. This led to the creation of Finger Lakes Goods in Geneva. The fundamental concept is to curate and sell an array of products crafted in the Finger Lakes Region, both in our charming physical shop and online. Initially, we collaborated with five producers, offering around 15 products. Now, we proudly feature products from about 35 local artisans, expanding our range to more than 300 items.
Vinifera, our second venture in Geneva, was a bit more complex due to the need for specific licenses. It has evolved into a hub for more than 60 producers of fine wines, spirits and craft beers from the Finger Lakes and across New York State. We also feature a hidden door, which leads to a Prohibition-era speakeasy. Customers are immersed in a cool vibe with great music and can enjoy a flight of wine, cocktails, charcuterie and desserts.
Our latest addition is Pastel, a delightful bakery specializing in cookies and other baked goods. It originated from the acquisition of the Finger Lakes Cookie Company. Located in Victor, Pastel not only continues the legacy of those renowned cookies but also introduces an expanded selection including cheesecakes, tarts and more, broadening our baked goods repertoire.
What kinds of products do you carry? Are there any customer favorites?
That’s a hard question as there are so many great products and so many things customers love. It starts with the customers who love good quality and value. They also want to support local business. My shops have everything from locally roasted coffee to honey to sweatshirts to soaps and lotions and more. We have such an amazing relationship with the wineries that we are able to carry a lot of what would otherwise only be available at their premise. And the cookies? Well, as soon as people try them, they are hooked. Some unique favorites include our cheesecake, velvet wine and Nutella chocolate chip.
Are you involved in any other Finger Lakes businesses? What can you tell us about them?
My businesses work with and support almost 100 Finger Lakes businesses. This is what I’m most proud of and the entire reason why I’m doing what I’m doing. Every time someone purchases something from my shops, the impact is real. It puts true meaning to “shop local.” Every purchase supports the passion of a small business. It helps them further develop and build their products. It helps them hire more people. It brings more storefronts throughout the region. And, it brings happiness to customers who get to experience just how amazing products made here are.
What is your favorite part of your job?
I love the fact I personally know just about every owner and producer of the products I carry. They are good people. People who are passionate and have committed themselves to the Finger Lakes Region. It humbles me every time I think about how lucky I am to both know them and get inspired by them. It makes me want to do more.
What are you most grateful for?
In October 2023, I was honored, along with Vinifera’ Wine & Spirits Director Kevin San Jose, with recognition by Wine Enthusiast as members of their Future40. This recognition is for our work in promoting the Finger Lakes wine industry, as well as distilled and craft beverages. It focused on the experience we provide customers at the Wine Shop & Speakeasy, as well as providing access to more than 60 Finger Lakes and NYS providers. The recognition is not only for us, but brings more attention to the quality wines, spirits and beers made in the Finger Lakes and NYS. We can’t wait for our own wine to be released.
What are your roots? Are you a Finger Lakes native?
I was born and raised in Geneva, attending St Stephen’s, DeSales and Geneva High. I also graduated from Hobart College. My family has deep roots in Geneva and throughout the Finger Lakes. It’s great to be home and be able to reconnect with all of them after being away for so long.
What do you enjoy most about the Finger Lakes Region?
There are two things. First is the beauty of the lakes, waterfalls, parks and farmland. It’s not fettered with warehouses, big box stores or a lot of chains. The small towns are quaint, inviting and full of great things to do. When you watch a sunset or sunrise over any one of the lakes, it’s magical. The second is the drive and determination of so many businesses that want to make a difference. I continue to be inspired by them, and want to continue to do more to improve our community and help attract visitors here.
Do you have any favorite local activities you enjoy?
It’s funny, I grew up looking at Seneca Lake almost every day, but I never took advantage of it. It’s different now. I was on the lake so many times this summer I can’t count. And the food! The restaurants in the area are incredible. It really is a foodie’s delight!
